Why Internet Marketing?

Hi there,

With the introduction of web 2.0, marketers are equipped with plentiful tools to execute effective digital marketing campaigns.

We know that brands are shifting their focus and more importantly their marketing dollars from traditional media to internet marketing! There are several reasons for the shift, here is a few I can think of; Internet marketing is cheaper compared to traditional marketing vehicles, brands can get in touch with a big range of audience for a small portion of traditional advertising budgets. The internet itself also allows consumers to interact with one another in the purchasing process, making the experience more attractive to both consumers and marketers.

In addition to all the points above, marketers can better track their campaigns, utilize many Internet metrics (e.g. click through rate, cost per impressions, response per impressions etc) and decide whether the campaign is efficient and effective and make necessary changes on the fly. This would not be possible with traditional media where brand managers buy their TV, radio, print space a year or so in advance and stick to it.

More to come on internet advertising, specifically influencer internet marketing!

Cheers,

Em