As promised, I would like to talk about influencer marketing and especially its application to the Internet. Influencer marketing is a type of marketing in which the marketing efforts are focused on identifying key players that have influence over potential customers. Eventually the idea is to turn influencers into advocates so that they increase brand awareness of your product/company amongst your target customers.
Marketers have long been using influencer marketing techniques but influencer marketing has become even more effective and efficient since the introduction of social media.
Why more effective? Social media platforms such as Twitter, Facebook, foursquare and social bookmaking sites like Stumbleupon, Digg, Reddit have made it easier than ever for marketers to identify influencers. Additionally, there are many services on the internet such as Klout.com that help marketers identify/measure person’s overall online influence based on user’s social media activities such as number of Facebook friends, Twitter followers or activity levels on these platforms.
Why more efficient? Reaching out to key players through social media is more cost effective than conducting in-depth interviews, surveys or focus groups with tens or hundreds of people.
Finally, I would like to share a new website called Influenster. Influenster, in its own words, defines itself as a “Community of trendsetters invited to share their lifestyles and show their influence to qualify for personalized product shipments, special rewards and exclusive deals from the brands they love”. This sounds like a win-win situation both for consumers and the brands. Influenster also seems to successfully employ gaming dynamics through their badge page.
Check out Influenster at http://www.influenster.com/
Best
Em
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